---
title: "Localisation across 15 languages — XSlot"
description: "Content operations, on-page SEO and project infrastructure across five iGaming brands at Alpha-affiliates."
url: https://xslot.io/work/multilingual-igaming-seo/
language: en
---

[← All experience](https://xslot.io/#work)

Alpha-affiliates · Mar 2018 — Aug 2021

# Localisation across 15 languages

Content operations, on-page SEO and project infrastructure across five iGaming brands at Alpha-affiliates.

Ahrefs Screaming Frog Search Console WordPress Cloudflare

## Problem

Coordinate multilingual content and on-page SEO across Euslot, Golden Star, GunsBet, Lokicasino and CrazyFox.

## Constraints

The scope spanned 15 languages, five projects and Tier-1 markets including Australia, Canada and New Zealand.

## My role

I progressed from Content Manager to Head of Content, coordinating localisation, publication, proofreading and SEO review.

## Decision

Connect the editorial workflow with metadata, internal linking and site audits, supported by WordPress and managed project infrastructure.

## How the work connects

Select a stage to explore the work.

01 Localise

Localisation covered Euslot, Golden Star, GunsBet, Lokicasino and CrazyFox.

02 Publish

Copywriting and proofreading were coordinated with the publication workflow.

03 Audit

Technical and on-page reviews used dedicated SEO tools.

04 Improve

Content and infrastructure work supported the five-project portfolio.

15 languages across 5 iGaming projects

## Result

Delivered localisation and SEO work across the five-project portfolio in 15 languages.

[Discuss a similar challenge](https://t.me/stas_69)[Next case study Preparing a regulated iGaming launch ↗](https://xslot.io/work/regulated-igaming-launch/)

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Person",
        "@id": "https://xslot.io/#person",
        "name": "Stanislav Sablin",
        "url": "https://xslot.io/",
        "jobTitle": "Product Lead / COO",
        "sameAs": [
          "https://www.linkedin.com/in/stanislav-sablin/",
          "https://t.me/stas_69"
        ],
        "knowsAbout": [
          "iGaming",
          "Product management",
          "Payments",
          "Retention",
          "CRM"
        ],
        "email": "mailto:fivetowers66@gmail.com"
      },
      {
        "@type": "WebSite",
        "@id": "https://xslot.io/#website",
        "url": "https://xslot.io/",
        "name": "XSlot",
        "inLanguage": [
          "en",
          "ru"
        ],
        "publisher": {
          "@id": "https://xslot.io/#person"
        }
      },
      {
        "@type": "WebPage",
        "url": "https://xslot.io/work/multilingual-igaming-seo/",
        "name": "Localisation across 15 languages — XSlot",
        "description": "Content operations, on-page SEO and project infrastructure across five iGaming brands at Alpha-affiliates.",
        "inLanguage": "en",
        "mainEntity": {
          "@id": "https://xslot.io/#person"
        },
        "isPartOf": {
          "@id": "https://xslot.io/#website"
        }
      }
    ]
  }
]
```