Problem
Prepare casino and betting products for launch, then connect acquisition, payments, content and retention to day-to-day product operations.
Pickeer International · Aug 2021 — Sep 2023
Launching IguCasino and IguBet
Two SOFTSWISS brands, an affiliate programme and a retention workflow built with SupportLab, Customer.io and Telegram.
SOFTSWISSCustomer.ioSupportLabTelegramAffiliate marketing
Constraints
Delivery required coordination between an internal commercial and creative team and the external platform team.
My role
As Project Manager, I coordinated the product lifecycle, team delivery and the platform supplier, from planning through launch and development.
Decision
Build the brands on SOFTSWISS, establish Iguana-Affiliates and integrate SupportLab to connect lifecycle communication with Customer.io and Telegram.
How the work connects
Select a stage to explore the work.
01Platform
White-label casino and betting products were assembled with the platform supplier.
02Launch
IguCasino, IguBet and the Iguana-Affiliates programme went live within planned timelines.
03Lifecycle
SupportLab, Customer.io and Telegram supported the retention strategy.
04Measure
Product and bonus economics informed loyalty programme decisions.
2brands launched: IguCasino & IguBet
Result
IguCasino and IguBet went live within planned timelines. Iguana-Affiliates was established, and the retention strategy was implemented with SupportLab.